Beta LaserMike, a leading global provider of precision measurement and control solutions, has appointed Stuart Manser sales director for the Asia region. Manser has been with the company since 1990 and has held a number of key positions, such as the U.K. and Ireland sales manager, general manager of Beta LaserMike Ltd (U.K.) and, most recently, Western USA district sales manager. Prior to Beta LaserMike, Manser developed extensive experience in the field of metrology. He spent his early career as an engineering metrologist for Rolls-Royce Aero Engines. Manser holds professional qualifications in both mechanical and production engineering.

In this new role, Manser replaces Ken Wright, president of Beta LaserMike, who has been assuming the role of sales director in Asia. Manser will be responsible for overseeing the Asia-Pacific sales strategy and implementation, as well as working closely with Beta LaserMike’s channel partner network to increase the company’s presence and delivery of measurement and control solutions in China, Japan, Korea and Southeast Asia.

“I am honored to be stepping into the role of director of sales for Asia,” he says. “Asia is maturing and catching up with the West in its use of sophisticated non-contact measurement and control systems for increasing manufacturing productivity, improving product quality and realizing savings. This is an exciting time for the region and I am thrilled to be participating in this development.”